GOAL: Conceptualize and design a brand of chocolate.

ROLE: Illustration, Print Design

VISUAL CONCEPT: PMS or Premenstrual Sweets is a brand of dark chocolate that aids in relieving cramps during a woman’s menstrual cycle. The logo is bold with a cocoa bean that also happens to resemble a vagina. This brand is meant to be outspoken and confronts menstruation issues rather than view them as taboo.

DELIVERABLES: Brand logo, stationery, business cards, and envelope.